Bic pens: Sexist ad for South African women's day reveals ignorance | news.com.au — Australia's leading news site
![Finally! A pen made just for my small, delicate lady-hands,” said no woman. Ever. | by Sarah Lynn Winter | Medium Finally! A pen made just for my small, delicate lady-hands,” said no woman. Ever. | by Sarah Lynn Winter | Medium](https://miro.medium.com/v2/resize:fit:1400/1*Xt7aM5mzoBQ6gwftDVYebQ.png)
Finally! A pen made just for my small, delicate lady-hands,” said no woman. Ever. | by Sarah Lynn Winter | Medium
![Bic, Please — Insensitive Women's Day Ad Leaves Pen Manufacturer's PR Campaign Stationery | by Qualsys - EQMS | Medium Bic, Please — Insensitive Women's Day Ad Leaves Pen Manufacturer's PR Campaign Stationery | by Qualsys - EQMS | Medium](https://miro.medium.com/v2/resize:fit:300/0*78SnFmOMd1EttimC.jpg)
Bic, Please — Insensitive Women's Day Ad Leaves Pen Manufacturer's PR Campaign Stationery | by Qualsys - EQMS | Medium
![BIC's 'sexist' Women's Day advert... but stationery company defends it as 'empowering' | Daily Mail Online BIC's 'sexist' Women's Day advert... but stationery company defends it as 'empowering' | Daily Mail Online](https://i.dailymail.co.uk/i/pix/2015/08/11/18/2B46AEC200000578-3193806-Users_took_to_Twitter_to_share_their_outrage_Ms_Slide_replaced_t-a-2_1439314514809.jpg)
BIC's 'sexist' Women's Day advert... but stationery company defends it as 'empowering' | Daily Mail Online
![BIC's 'sexist' Women's Day advert... but stationery company defends it as 'empowering' | Daily Mail Online BIC's 'sexist' Women's Day advert... but stationery company defends it as 'empowering' | Daily Mail Online](https://i.dailymail.co.uk/i/pix/2015/08/11/17/2B46F09E00000578-0-image-a-21_1439312270370.jpg)